Boat Safety begins not with oars, but with determination and courage. Each vessel, port and starboard, must be deemed seaworthy. Each sailor in aforementioned vessels employ must be judged by a court of the deep seas as being buoyant and intrepid. For every barnacle accounted, there must be a jib, pulley, and aft. When the nigh winds howl at ye wooden leg, a boat safety expert must welome them not with merely a grimace, but a defiant scowl, your good eye glistening with the grit of the anticipation of battle. To safely maneuver a boat from one channel to another strait, from these waters to those shores, from bay to bight to tomorrow’s evanescent anchorage, a true practitioner of boat safety must muster an unparalleled depth of knowledge of all things life preserver, choke, and mast. Unto each sail, may ye flap in safe waters, and unto each mooring may ye sway in safe harbor, for where the creed of boat safety travels, thereunto all men shall be safe boating.

George Lois on creating great work

George Lois ALWAYS Creates Great Work! from BFD Productions, LLC. on Vimeo.

Recently I had the great fortune to shoot an interview with advertising and design legend George Lois for a Fast Company series called Work Smart. Directed and produced by my good friends over at BFD Productions, it was one of the most fun shoots I’ve done in recent memory!
This is the first in a series of videos I also edited for them that outline a few key points in Lois’ outlook on doing creative work. I was also commissioned to create the custom intro, which due to the subject was replete with sources of rich inspiration.

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